Billboard 1 - Keep Them Safe
Billboard 2 - Keep Them Safe
Billboard 3 - Keep Them Safe
Billboard 4 - Keep Them Safe
Description
In Cyprus, road safety is a big issue. Many people do not belt up children on short journeys, and there are many road accidents daily. Therefore, as part of McDonald's Cyprus' ESG platform - Everyone's Tomorrow Matters, McDonald's wanted to highlight how important road safety is coming up to the summer season where there are far more cars on the road than the rest of the year. The campaign is a simple one, where the McDonald's Golden Arches are a symbol of support and protection, reminding parents and grandparents to buckle up their kids whilst travelling.
This professional campaign titled 'Keep Them Safe' was published in Cyprus in May, 2023. It was created for the brand: McDonald's, by ad agency: TBWA\Entelia. This Content, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: TBWA\Entelia, Nicosia, Cyprus
Creative Director: Louis Katsantonis
Art Director: Georgia Evagorou
Campaign Manager: Sodoulla Georgiou
Campaign Strategist: Nicoletta Vlasiou
Photographer: Charis Evagorou
