Description
Air Action Vigorsol and BBH London have launched an evolution of the Keep It Fresh brand platform, with a comedic new campaign encouraging people to be their freshest self.
The film which spearheads the campaign is set in a surreal city, populated entirely by plastic mannequins, where everyone is rigid and conformist. When one of the mannequins tastes Vigorsol’s Air Action gum however he literally breaks out of his shell and is free to be his true self, with hilarious results.
The campaign, directed by Gustav Sundström and produced by MindsEye, is launching with a 30 second film and will be released coinciding with the Champions League Final and running across TV, social media and digital out-of-home in Italy.
This professional campaign titled 'Keep It Fresh' was published in United Kingdom in June, 2024. It was created for the brand: Air Action Vigorsol, by ad agency: BBH London. This Film medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted 11 months ago.
Credits
Campaign title: Vigorsol Mannequins Advertising agency: BBH @bbhlondon CCO: Alex Grieve
ECD: Helen Rhodes
DECD: Felipe Guimaraes @mr_filly
Creative Directors: Stu Royall @stuart_royall, Phil Holbrook, Adam Newby, Dillah Zakbah.
UNDER EMBARGO: 1st June
Senior Copywriter: Elliott White @eajw
Senior Art Director: Wil Maxey @wilmaxey Planner/s: Laura Casado Cisa, Aparna Bangur Business lead: Patrick Farrall
Account Director: Laura Huber
Account manager: Zimini Fongho
Account Executive: Harry Robson
Agency film producer: Nikola Oksiutycz @nikki_om
Production company: MindsEye
Director: Gustav Sundström
DOP: Mårten Tedin
Executive Producer: Debbie Ninnis and Hughie Phillips Producer: Craig Dixon
Editor/s: Saam Hodivala at Shift Post Post-production company: Selected Works Senior Post-production Producer: Kate Ryan VFX Supervisor: Peter Hodsman
Grade: Hannibal Lang
Senior Colourist: Hannibal Lang Sound studio: 750mph
Sound engineer: Jake Ashwell Music: Sukiyaki by Kyu Sakamoto Label: Universal Records
Music supervisor: Hywel Evans Music company: Black Sheep Music
VIGORSOL CREDITS (PERFETTI VAN MELLE ITALIA):
Commercial Director: Marco Seregni Senior Marketing Manager: Dario Oliva Marketing Manager: Serena Zaffaroni Senior Brand Manager: Gloria Barbera Junior Brand Manager: Giacomo Trincavelli Assistant Brand Manager: Gioele Quagliato
