Description
The Shipyard has partnered with renowned actor, podcaster, and producer Paul Scheer to spearhead an improvisational campaign for Marzetti's new line of healthy salad dressings, aptly named Simply.
The campaign, titled "It Simply Sells Itself," showcases Simply's 11 exciting new flavors, each boasting on 50 calories and 2grams of sugar or less per serving. Through clever humor, comedic timing and a touch of unexpected awkwardness, the ads highlight the brand's commitment to simplicity and deliciousness.
“Because the product is such an easy sell, each spot ends early,” says Mark Hillman, Executive Creative Director at The Shipyard. “Which leaves our spokesperson needing to fill time. Which leads to awkward improvisation. Which leads to Paul Scheer being the perfect director.”
Scheer, known for his memorable roles in popular TV shows like 30 Rock, Curb Your Enthusiasm, and The League, as well as his long-running podcast How Did This Get Made?, brings his love of improv and willingness to explore new comedic angles to infuse the campaign with deft spontaneity. Scheer is backed by highly acclaimed production company, RYB, based in RED Studios in LA.
“We were looking for a very straight-forward, product-focused campaign that delivered our simple message – great taste, 50 calories and 2 grams of sugar or less – in a fun and memorable way,” says Jonathan Zimmer, Vice President, Marketing at T. Marzetti Company.
Comprised of four unique spots (two 30-second and two 15-second spots), the integrated campaign will be featured across various traditional and social media platforms, including TikTok and Instagram. Additionally, Marzetti also plans to share exclusive behind-the-scenes footage and stills from the set.
“The Simply launch is critical for the Marzetti brand as we innovate to meet consumers' needs for healthier choices,” explains Carl Stealey, President of Retail at T. Marzetti Company.
This professional campaign titled 'It Simply Sells Itself' was published in United States in July, 2023. It was created for the brand: T. Marzetti, by ad agency: The Shipyard. This Content medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago by Lynne Collins.
Credits
Brand: T. Marzetti
President – Carl Stealey
VP of Marketing, Dips/Dressings - Jon Zimmer
Brand Manager - Katie Waters
Assistant Brand Manager – Anna Noll
Assistant Brand Manager – Haley Webster
Agency: The Shipyard
Chief Creative Officer - David Sonderman
Executive Creative Director - Mark Hillman
VP Production – Liz Ross
Senior Producer - Jackie Robles
ACD/Art Director - Lauren Wetula
ACD/Copywriter - Lauren Larsen
Digital Exec Producer – Kyle Vicioso
Account
Group Account Director - David Hogrefe
Account Director - Katie Schoessel
Account Manager – Laura Hammerstein
Strategy/Media
Executive Strategist - Sarah Rivera
Media Director - Megan Isler
Media Planner - Lauren Golda
Production
Production Company - RYB
Director - Paul Scheer
Director of Photography – Elias Talbot
Production Company Producer - EP,Jenn Mickelson // LP, Jeremy Nachbar
Production Design - Central Campus, Central Scenic // Heather Glass-Oaks
Studio – Central Campus
Photography - Ryan Benyi
Editing/Post Production/Special Effects
Editorial Company - FitFinish
Editor/VFX - Mike Goubeaux