Description
Leeds Building Society, the mortgages and savings mutual, is launching its largest brand campaign yet, including the introduction of its first ever brand strapline and a multichannel marketing campaign created by Brave Spark.
The campaign focuses on why ‘It’s better to belong’ and shows customers how saving with Leeds Building Society isn’t just good for them, it’s good for others too. Whether that’s helping first-time buyers onto the housing ladder or supporting savers, Leeds Building Society is committed to helping communities thrive.
The new brand platform sits so prominently at the heart of Leeds Building Society’s mission that ‘It’s better to belong’ has been introduced as the mutual’s first ever strapline, with the messaging appearing across external and internal communications.
This professional campaign titled 'It's Better To Belong' was published in United Kingdom in October, 2024. It was created for the brand: Leeds Building Society, by ad agency: Brave Spark. This Digital, Integrated, and OOH Outdoor media campaign is related to the Finance industry and contains 8 media assets. It was submitted 6 months ago.
Credits
Advertiser/Brand: Leeds Building Society
Agency: Brave Spark
Sector: Financial Services
Exposure: Social, Outdoor, Press, Radio
Marketing Director: Nikki Dixon
Head of Brand: Beccy Dye
Brand Creative Studio Lead: Gavin Penn
Brand Marketing Manager: Kate Hawkshaw
Senior Brand Manager: Tom Greatorex
Marketing Executive: James Cullen
Executive Creative Director: Juliet McLaren
Creative Director: Jack McPartland
Creative: Dan Middlehurst
Strategy Director: Katie Mulligan
Managing Director: Rebecca Vickery
Business Director: Rita Diria
Account Manager: Ellie Sussex
Design Director: Raphael O’Selle
Design Lead: Bea Hug
Designers: Ugne Grauzinyte;
Motion Designer: Derran Hufford
Video Editors: Stefani Kopchaliyska, Georgia Barnes
VFX Lead: Sam Mundon
VFX Designer: Sergiu Moscaliuc
Artworker: Micky Payne
Producer: Nicola Shanks
Photographer/Director: Jack Terry
DOP: Jack Chute
First AD: Dave Treagust
Sound Design: Derran Hufford
