It's a journey, we'll get you there

Hamptons, the leading estate agent with a network of over 90 plus branches throughout London and the South of the UK, has unveiled a major new multichannel campaign as it seeks to build awareness in a crowded competitive landscape. It is based on the reality that the journey to a new home can be anything but plain sailing. A truth which estate agents and their advertising have shied away from until now.

'It's a journey, we'll get you there' is the new campaign from agency Atomic London, which Hamptons appointed as lead creative agency earlier this year. The creative demonstrates how Hamptons understands the ups and downs of buying, selling and renting, and the brand's dedication to being there for its customers throughout the journey. This powerfully honest approach is creatively delivered with metaphorical journeys, making the campaign visually different to anything the category has seen before.

A series of hero executions, running across out-of-home, digital, social and direct mail channels bring this idea to life, with one depicting a customer whose goal is to reach the top of a mountain, with Hamptons as the sherpa: the expert who knows the best path to get them there. Another depicts a customer crossing a treacherous bridge in the jungle, with Hamptons as the expert guiding them across.

The brand is also launching special crossword puzzles to run in the Sunday Times Home section, educating potential customers about the journey to buying or selling a new home, and showing how Hamptons can help find the answers along the way.