Ancestry "Meyer Family Story"
Ancestry "Healy Family Story"
Ancestry "Zimmerman Family Story"
Ancestry "Hogarty Family Story"
Description
Creative production agency Avocados and Coconuts recently created new ads for Ancestry® – the global leader in family history – as part of a campaign called “It’s a Family Thing™.” Taking a vérité approach, the series features real families, from the Zimmermans’ glass-blowing artistry to the Meyers’ 130-year-old family-owned hat store, the Healys’ legacy of dancing, and the Hogartys’ shared athleticism.
This professional campaign titled 'It's a Family Thing' was published on June 12, 2024. It was created for the brand: Ancestry, by ad agency: Avocados and Coconuts. This Content, Digital, and Film media campaign is related to the Other industry and contains 4 media assets. It was submitted 6 months ago by Michele Kumar of Priya PR, Inc..
Credits
Client: Ancestry
Vice President, Global Creative & Brand: Paige Grossman
Creative Lead: Elizabeth Asdorian
Marketing Lead: Robin Quill
Project Management Lead: Nik Yokomizo
Story Producer Team: Jenn Utley, Nicka Smith, Lisa Elzey
Creative Production Agency: Avocados and Coconuts, San Francisco, CA
Executive Producer: Dalia Burde
Executive Creative Director: Amani King
Directors: Matthew Palmer (Meyer and Healy) and Christopher Newman (Zimmerman and Hogarty)
Director of Photography: John Rosario
Producer: Cory Desrosiers
Production Manager: Gabby Occhipinti
Stills Photography: Alanna Hale
Post-Production Company: Avocados and Coconuts, San Francisco, CA
Post Producer: Jessica Kenney and Tyler Dunham
Editors: Hanna Moradi (Meyer and Zimmerman) and Gaby Scott (Healy and Hogarty)
Motion Graphics: Jessie Renda
Assistant Editors: Brendan Bric and Kirk Benttinen
Mix: Joaby Deal / One Union
Color: Roast N Post
