Is Your Door in The Draw?

People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws - their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from 15th – 31st March.

The return of ‘Is Your Door in The Draw?’ a cross-broadcaster partnership with ITV, Channel 4, and Sky Sports, will see Davina McCall, Paddy McGuinness, Phil Spencer, Kirstie Allsopp and Jamie Redknapp join leading talent including First Dates’ Fred Sirieix and Sky Sports’ news presenters Hayley McQueen and Mike Wedderburn in all-star cast.

People’s Postcode Lottery’s in-house creative team, alongside the broadcasters, developed the campaign, from the art-direction to on-set support and direction of the TVCs. Three 30-second native ads will air on each respective channel, culminating in one combined hero 60-second spot featuring all talent. This hero spot will air on all three channels throughout the weekend before the deadline for signing up, with primetime slots forming a major part of the media schedule.

To support the TV creative, the all-star cast will also feature across audio, YouTube, Amazon Prime, as well as running on a national DOOH campaign, across premium and large format OOH sites, including Ocean Outdoors’ world-famous Piccadilly Lights.

Mark Harrison, Head of Creative at People’s Postcode Lottery, said: “This is another pivotal moment for People’s Postcode Lottery – not only are we creating more memorable and meaningful content, but it is becoming a really exciting collaborative effort between our in-house teams and partners. I’m really proud of what our in-house creative team has achieved on this campaign.”

Barty Mee, Head of Partnerships at the7stars, said: “It’s been fantastic to collaborate on another landmark cross-broadcaster campaign for People’s Postcode Lottery. Building on last year’s success, which drove record sales, this year will see the campaign grow even bigger by collaborating with more of the country’s top talent. We can’t wait to see the results.”

In a cross-broadcaster statement, ITV, Channel 4, and SKY added: “TV evokes more emotion and creates more impact than any other medium - especially when combining the fame and viewer recognition of Channel 4, ITV and Sky Sports. We are looking forward to super-charging another standout People’s Postcode Lottery campaign in the coming weeks.”

More than 70% of postcodes in Great Britain already play People’s Postcode Lottery. Since its launch in 2005, more than £1.2bn has been raised for charities and good causes. In April’s draws, a record £24.7 million will be shared by winning postcodes in the biggest ever prize fund.