Is NARCAN Worth It?
Schools: Southern Methodist University • Temerlin Advertising Institute • SMU Temerlin Advertising Institute
NARCAN weighs less than your friend's life
NARCAN costs less than your friend's life
Description
The ones that need NARCAN the most are the least likely to engage with any ordinary PSA. That’s why we found ravers in their local habitat. By creating posters that visually hook the audience, we are able to earn their attention. And from there, the copy relays a simple, yet profound truth. Everyone attending nightlife events (raves, clubs, etc.) should carry NARCAN.
This student campaign titled 'Is NARCAN Worth It?' was published in United States in January, 2025. It was created for the brand: NARCAN, by ad schools: SMU Temerlin Advertising Institute, Southern Methodist University, and Temerlin Advertising Institute. This OOH Outdoor medium campaign is related to the Health, Public Interest, and Public Utility industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Advertising Agency (School): Southern Methodist Univeristy
Art Director: Tyler Chapman
Copywriter: Ross Yenerich
