Coalition to Stop Gun Violence
Intruder Alerts
Description
Fact: Guns in the home increases an individual’s risk of death by homicide by 90%
Big Idea: Home intruders encourage people to buy guns for their home.
Execution (integrated): Outdoor posters, an audio spot on true crime podcasts, and experiential booth at a gun show.
This student campaign titled 'Intruder Alerts' was published in United States in May, 2024. It was created for the brand: Coalition to Stop Gun Violence, by ad school: S.I. Newhouse School of Public Communications. This Audio, Experiential, and OOH Outdoor media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 8 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Jack Wojtowicz
Copywriter: Micaela Kraker
Instructor: Mel White
