Description
The Volvo Interception will begin at 6:30 p.m. ET—on Sunday, February 1. Whenever any car commercial airs throughout the big game, people can tweet with the hashtag #VolvoContest to tell Volvo who they think deserves a brand new Volvo XC60. All eligible tweets will receive a response from Volvo, and each person must then tell why his or her nominee was chosen. Following the conclusion of the entry period, five potential winners will be selected by judges from all entries received.
This professional campaign titled 'Interception' was published in United States in January, 2015. It was created for the brand: Volvo, by ad agency: Grey. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 10 years ago.
Credits
Advertising Agency: Grey, USA
