Dreaming to win a regional dance competition with her team and family in tow
Dreaming since childhood of becoming a drum major
Description
American Family Insurance has just released the latest commercials in its ongoing “Insure carefully, dream fearlessly” campaign. The campaign demonstrates how any dream is possible with the right support.
The two new spots, “Champions” and “Marching Band,” tell the stories of two young girls – each with their own dreams. One aspires to win a regional dance competition with her team and family in tow (“Champions”); the other pursues her dream since childhood of becoming a drum major (“Marching Band”). Both spots recognize that “inspiring her dreams and helping her pursue them” start by protecting your house and your car. Because “they are the launching pad for her dreams.” The ads were created by American Family’s cultural agency, Elite Media, and are currently running online and on TV.
This professional campaign titled 'Insure carefully, dream fearlessly.' was published in United States in December, 2022. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Film medium campaign is related to the Finance and Insurance industries and contains 2 media assets. It was submitted over 2 years ago by President: Roy Elvove of Elvove Associates LLC.
Credits
CLIENT: AMERICAN FAMILY INSURANCE
Elicia Azali: Enterprise Chief Marketing Officer
Sherina Smith: Chief Marketing Officer
Ryan Anderson: Director of Advertising
Ann X Poulose: Director of Media and Audience Engagement
John Valadez, Marketing Manager
Lindsey Maier: Marketing Consultant
Nick Baillies: Marketing Consultant
Tracy Siemion: Marketing Consultant
Jacki Witkowski: Integrated Content & Design Consultant
CREATIVE AGENCY: ELITE MEDIA
Chris Crawford: Chief Creative Officer
Jindai Joseph: Creative Lead
Mo Alsadi: Art Director
Jackie Crockwell: Project Coordinator
Terrie Cammarata: Account Manager JD Williams: Executive Producer
Charles Hall: Account Director
Steve Centrillo: Engagement Director Lila Grant: Creative Consultant
Renee Brown: Creative Consultant
Rashida Ellis: Creative Consultant
Dielis Curiel: Creative Consultant
Natalia Yepes: Lutchman-Creative Consultant
PRODUCTION: “CHAMPIONS”
Production Company: Smuggler
Director: Henry-Alex Rubin
Editorial Company: Cartel Editorial
Editor: Kyle Valenta
Color/Post FX: The Mill
Record & Mix: Sonic Union
Track: Lipps, Inc. ‘Funkytown’, written by Steve Greenberg; courtesy of Universal Music Enterprises and Warner Chappell Music Publishing
PRODUCTION: “MARCHING BAND”
Production Company: Smuggler
Director: Henry Alex Rubin
Editorial Company: Cartel Editorial
Editor: Kyle Valenta
Color/Post FX: The Mill
Record & Mix: Sonic Union
Original Track Title: “It’s On”
Music Company: Beta Petrol
Composer: Nathaniel Morgan/Chris Crawford
Producer: Chris Crawford
