Description
Oral care for most in India is about just brushing their teeth, once or maybe twice a day. Listerine® India wanted to change that with the primary objective of building awareness and relevance for the brand in a daily oral care routine. Therefore the communication had to become as relevant. That meant going deeply contextual to get people where we needed them to be at any given time of the day, at places and by categories they were potentially browsing, or by what they were searching for. The best part was being able to tailor the content in real-time to adapt to any shift in habits we recognized along the way.
This professional campaign titled 'Listerine® Your Routine - DCO Campaign' was published in India in June, 2023. It was created for the brand: Listerine, by ad agency: Blink Digital. This Integrated medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Client: Listerine® India
Creative Agency: Blink Digital, India
Partner Agencies: Adlib Digital Ltd., Interactive Avenues
Co-founder, Chief Business & Operating Officer: Rikki Agarwal
Co-founder, Chief Creative & Strategy Officer: Dooj Ramchandani
VP - Client Services: Ratnapriya Mitra
VP - Strategy: Dia Kirpalani
Executive Creative Director: Nicole Ferraz
Creative Director: Jana Colaco
Client Services Director: Khushboo Bhatt
Group Account Manager: Simran Agarwal
Creative Supervisor Copy: Nitesh Dhyani
Junior writer: Amaan Haque
Group Head - Art: Prerana Parab
Senior Visual Designer: Sudhanva Vaidya
Team Lead - Animation & 3D Modelling: Mayur Bet
Motion Designer: Harsh More
Creative Strategist: Shivani Arora
Group Product Manager - J&J India: Madhupa Chatterjee
Director Femcare Oral Care & Consumer - J&J India: Kashyap Gala
