There’s no fix for Bengaluru’s traffic. But we have India’s Sore Throat Fix!
There’s no fix for Mumbai’s crowd. But we have India’s Sore Throat Fix!
There’s no fix for Delhi’s pollution. But we have India’s Sore Throat Fix!
There’s no fix for Chennai’s heat. But we have India’s Sore Throat Fix!
There’s no fix for Kolkata’s transport. But we have India’s Sore Throat Fix!
There’s no fix for Hyderabad’s biryani cravings. But we have India’s Sore Throat Fix!
Description
Tulsi Pudina was recently added to the Cofsils Lozenge family. It was launched with the tagline – ‘India’s Sore Throat Fix’. To leverage the campaign, we took a problem-solving approach. The idea was to tell people that though they might be from different cities facing infamous problems of that specific city that cannot be fixed, for example, Bangalore’s traffic, Mumbai Local train’s crowd, we always have their Sore Throat’s Fix – Cofsils!
This professional campaign titled 'India’s Sore Throat Fix' was published in India in August, 2023. It was created for the brand: CIPLA Health, by ad agency: Auburn Digital Solutions. This Content, Design, and Digital media campaign is related to the Health and Pharmaceutical industries and contains 6 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Auburn Digital Solutions
Concept & Copywriter: Bhakti Jogadia
Sr. Designer: Viraj Parkar
Sr. Video Editor: Pramod Shirsat
Social Media Head: Karishma Manvi
Art Director: Abhijeet Kambli
Associate Vice President (Communication & Strategy): Shantanu Tripathi
Executive Creative Director: Mahesh Abitkar
