Description
Winner of a 2023 Clio Gold Award for Film - Scripted
Winner of a 2023 Clio Silver Award for Five Minutes and Over
Winner of a 2023 Clio Bronze Award for Copywriting
Winner of a 2023 Clio Bronze Award for Direction
This winning entry titled 'Immortal' was entered for Royal Ontario Museum (ROM) by Broken Heart Love Affair, Toronto.
Are museums relevant? Are they remnants of colonialism? Are they rooted in the past? The Royal Ontario Museum (ROM), with one of the largest museum collections and curation teams in the world, was falling victim to shifting social perceptions. The reality is that museums do play a critical role in this era of the war on truth. They are a record of our humanity – from the beautiful to the abhorrent. Museums tell the story of our collective journey so that we can learn from our past, make sense of our present and shape our shared future. This underlying insight gave birth to our new platform, ROM Immortal: We live on in what we leave behind, which came to life in a cinematic masterpiece directed by a talented Canadian Director.
Immortal takes place in an oceanic setting, the earth’s womb as a non-descript newborn floats above the ocean floor where familiar scenes from a cross section of some of humanity’s most notable moments play out below and above. From the holocaust to Trump, Banksy to Tiananmen Square, the potential of life is read aloud highlighting the possibilities of the greatness and the darkness that is possible within all of us from conception. The scenes are haunting in ambiance and played out in slow motion, as we jump through history in non-linear fashion. The result is a 6-minute ode to life, a poignant evaluation of us all and an important lesson on how critical it is to understand the impact that we all have in the marks that we leave on the world and others.
This professional campaign titled 'Immortal' was published in Canada in May, 2023. It was created for the brand: ROM (Royal Ontario Museum), by ad agency: Broken Heart Love Affair. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Production Company Scouts Honour, Toronto
Advertiser Brand Royal Ontario Museum (ROM), Toronto
Advertising Agency Broken Heart Love Affair, Toronto
Entrant Company Broken Heart Love Affair, Toronto
Production Company (additional) Moonlighting Films, Cape Town
Post Production Company Nimiopere Editorial, Toronto
Post Production Company Motif Studios, Cape Town
Post Production Company Alter Ego, Toronto
Visual Effects Company Tantrum Studio, Toronto
Music/Sound Company Rajakovic Electric, Toronto
Prosthetics / SFX Cosmesis, Cape Town
Talent Agency Kamikaze Casting, Cape Town
Design Company Leo Burnett Design, Toronto
Media Agency OMD, Toronto
Chief Creative Officer Denise Rossetto / Broken Heart Love Affair
Chief Creative Officer Carlos Moreno / Broken Heart Love Affair
Chief Creative Officer Todd Mackie / Broken Heart Love Affair
Chief Strategy Officer Jay Chaney / Broken Heart Love Affair
Copywriter Denise Rossetto / Broken Heart Love Affair
Art Director Carlos Moreno / Broken Heart Love Affair
Executive Producer Erica Metcalfe / Broken Heart Love Affair
Chief Business Officer Beverley Hammond / Broken Heart Love Affair
VP, Client Success Joline Matika / Broken Heart Love Affair
Director, Client Success Carlos Game-Garcia / Broken Heart Love Affair
Client Success Olivia Cousineau / Broken Heart Love Affair
Culture Consultant Shanuoh Wilson
Chief Marketing Officer Lori Davison / Royal Ontario Museum
VP, Brand and Marketing Kathryn Brownlie / Royal Ontario Museum
VP, Communications Sally Tindal / Royal Ontario Museum
Executive Producer Simon Dragland / Scouts Honour
Executive Producer Rita Popielak / Scouts Honour
Creative Research Tricia Zaremba / Scouts Honour
Executive Producer Shayne Brookstein / Moonlighting Films
Line Producer Suzanne Currie / Moonlighting Films
Production Designer Naobie Noisette / Moonlighting Films
Costume Designer Ruy Filipe / Moonlighting Films
Lead Prosthetics Artist Clinton Aiden Smith / Cosmesis
Casting Director Lee-Ann Hendrickse / Kamikaze Casting
Indigenous Casting Shasta Lutz / Kamikaze Casting
Executive Producer Julie Axell / Nimiopere Editorial
Editor Graham Chisholm / Nimiopere Editorial
Assistant Editor Griffin Stobbs / Nimiopere Editorial
VFX Artist Craig Parker / Motif Studios
Executive Producer Jacques Bock / Motif Studios
Colourist & VFX Wade Odlum / Alter Ego
Executive Producer Hilda Pereira / Alter Ego
Senior Producer Genna Mcauliffe / Alter Ego
VFX Artist Dominik Bochenski / Tantrum Studio
Composer Mark Rajakovic / Rajakovic Electric
Executive Producer Nicole Rajakovic / Rajakovic Electric
Sound Designer Aaron McCourt / Rajakovic Electric
Voice Over Alana Bridgewater
Chief Creative Officer Lisa Greenberg / Leo Burnett Design
Head of Design Man Wai Wong / Leo Burnett Design
Account Executive Kim Le / Leo Burnett Design
