ADVERTISING

Tabreed

If heat waves shaped our past.

Agency: Main Division

Imagine a world where modern climate shaped our past. Humanity has never faced heat waves like we do now; otherwise, Lady Liberty would tell another story, from hope, freedom and enlightenment to survival, care, and security. We must acknowledge that our current reality of extreme temperatures is unprecedented.

Imagine a world where modern climate shaped our past. Humanity has never faced heat waves like we do now; otherwise, Atlas would tell a story of surviving the scorching sun by letting go of the weight instead of holding it strong and resilient.

Imagine a world where modern climate shaped our past. Never in human history have heat waves affected us like now; otherwise, The Charging Bull would tell another story, the symbol of market strength, appearing burned with another liquidity crisis under the blazing sun. We must acknowledge that our current reality of extreme temperatures is unprecedented.

Imagine a world where modern climate shaped our past. Humanity has never faced heat waves like we do now; otherwise, The Moai statues would tell another story, seeking relief from the heat and beckoning for a cool breeze. We must acknowledge that our current reality of extreme temperatures is unprecedented.

Never in human history have heat waves affected us like now; otherwise, Gandhi's monkeys would tell another story, from playful symbols of harmony to seeking shady retreats from the scorching sun, pondering the next move for cooler coexistence.

Imagine a world where modern climate shaped our past. Humanity has never faced heat waves like we do now; otherwise. Otherwise, the Terracotta Warriors, stalwart protectors of ancient China, would be using fans to beat the heat. We must acknowledge that our current reality of extreme temperatures is unprecedented.

Description

Imagine a world where the modern climate shaped our past.

Humanity has never faced heat waves like we do now; otherwise, our historical records would tell another story. This campaign acknowledges that our current reality of extreme temperatures is unprecedented.

This professional campaign titled 'If heat waves shaped our past.' was published in India in July, 2024. It was created for the brand: Tabreed, by ad agency: Main Division. This Content, Digital, and Print media campaign is related to the Public Utility industry and contains 6 media assets. It was submitted 10 months ago by Creative Director: Diego Rodriguez Wikander of Main Division.

Credits

Client: Tabreed India
Creative Direction: Diego Rodriguez Wikander
Art Direction: Govind Raikwar
Copywriting: Shivangi Shrivastava

ADVERTISING

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