ADVERTISING

Papia

I can’t live without it

Arabic/English Translation

Description

An upscale, elegantly styled hair salon.
The brand ambassador, Hanady, sits confidently in the spotlight, embodying grace and sophistication.
Nearby, two women, known for their judgmental and critical nature, observe the scene, whispering and scrutinizing everything around them.

This professional campaign titled 'I can’t live without it' was published in Egypt and Turkey in January, 2025. It was created for the brand: Papia, . This campaign is related to the Hospitality, Tourism and Public Utility industries and contains 4 media assets. It was submitted 4 months ago by Film Director: Abanoub.

Credits

Creative Director/Director: Abanoub Nabil
Starring: Hanady Mehanna
Featuring: Eman yousef - Noura khalil - Youssef Galal
Client: Anan Marzouk - Yara Beheiry - Muhamed ElNagdy - Ahmed ESayed
Agency/Production house: btsdigitalfx
Executive Producer: Waleed Tawfik
Account Handler: Alia AbdelGawad - Hana Hawary

DOP/Colorist: Mina Nabil
Production Designer: Lamis Souliman
Producer: Ahmed Zayan
Art Director: Eslam Hani
Stylist: Salma Hesham
Hanady’s Team
Stylist: Donia ElHamzawy
Assistant stylist: Karma ElNaggar
Makeup Artist: Shahd Khaled
Hairdresser: Silviahairstyling
1st AD: Bishoy Ashraf
2nd AD: Youstina Ibrahim
3rd AD: Anna Helmy
Production Manager: Hamdi Ahmed
Sound Recording onset: Islam Abdelsalam
1st AC: Filopater Morad
2nd AC: Mohamed Magdy
Gaffer: Ahmed Zedan - Diamond art cinema
Prop Master: Mahmoud teema
Storyboard Artist: Mirette Khalil
Sound Design: Raeph Ali
Casting Agency: Prova casting agency - Emad Adel

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