Description
In Korea, Snickers has launched a campaign ‘You are not you when you are hungry’ 3 years ago. Koreans have witnessed how Snickers could transform celebrities such as Kara and Sistar, renowned k-pop stars. This December, Snickers tried to expand transforming experience to consumers at the university in Seoul. Hao Li, a professor who was chosen as one of 35 innovators under 35 by MIT Technology Review, led technology development by using real time animation with facial tracking to create magical experiences. Syncing with consumers facial expression and real time animation was a challenge, but it was successful in creating unforgettable experience to consumers and helped them understand the brand message ‘You are not you when you are hungry’ on the spot.
This professional campaign titled 'Hungry face morph' was published in South Korea in December, 2013. It was created for the brand: Snickers, by ad agency: INNORED. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: INNORED, Seoul, South Korea
Creative Director: Min Seo
Art Director: SM Park
Copywriter: TJ Yun
