How did peat turn plants into rock stars?

Have you ever seen an advertisement for peat? Probably not.
Who would have thought that this seemingly ordinary product could become the cause of a real star scandal in the plant world?
We thought about this question when we created the first campaign for “Rozhnyativ Torf”

We took on a non-standard task: to create a communication for peat so that everyone would talk about it.
To solve this problem, we created vivid characters inspired by legendary musicians. That's how John Lemmon, Elvis Pertzli and Freddie Mercury, the real stars of the plant world, appeared.
These characters, together with the Growth Producer (peat packaging), talk about the benefits of the peat complex and prove that growing healthy and tasty vegetables and fruits is easy and fun.
Why them? The stars are grateful to peat for their growth, so they decided to sing their hits!
This campaign proves that even the most humble product can become a real star. After all, it is creativity that allows you to solve complex problems and achieve unexpected results.