Description
The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch ‘Home Renovation Housing & Energy’ aimed at supporting homeowners in funding often complex renovations for sustainable and energy-efficient home improvements, with KBC Bank as your trusted partner.
Created by Brussels based creative agency FamousGrey, and directed by Bernd Faass through international production company HAMLET, ‘Housing & Energy’ recognises that home renovations become more than just about bricks and mortar. They are an emotionally charged transformative journey, a physical, emotional and financial rollercoaster all in one. From a struggle with wrong measurements and accidents to negotiations with tradespeople, to balancing rapidly depleting finances, the journey is rife with ups and downs.
The swift-moving spot, which is running on Belgian TV channels, showcases a range of emotions and relatable experiences for the audience, with wit and charm. Its message will likely resonate with a lot of people who have their own experiences of home renovations.
This professional campaign titled 'Housing & Energy' was published in Belgium in February, 2024. It was created for the brand: KBC, by ad agency: HAMLET. This campaign contains 1 media asset. It was submitted 9 months ago by Brooks: Zoe.
Credits
Client: KBC
Client: Jessica Kiermeer, Kathleen Verheyen, Koen Gobart
Agency: FamousGrey
CEO: Francis Lippens
Executive Creative Director: Peter Ampe
Creative team: Jan Schoofs, Jonas Caluwé, Koen Van Deun
Account team: Marko Van Dyck, Leen Van Lint
Strategic Director: Dominique Poncin
Strategic Planner: Britt Decraen
RTV Director: Myriam Maes
RTV Producer & Art buying: Marlies Neudt
Production Company: HAMLET
Director: Bernd Faass
Executive Producer: Ruben Goots, Jason Felstead, Mathias Kerner
Line Producer: Audrey Dierckx
Post Producers: Dominique Ruys, Basile van der Straten
DOP: Jens Spöri
Art Director: Clarisse d’Hoffschmidt & Milosz Martyniak
Editor: Oliver Don
Grading: Xavier Dockx
Post Production Company: Moxy
Music & Sound effects: Raygun, Eli Sundermann for Famousgrey productions
