ADVERTISING

Foot Locker and Nike

House of Hoops Mark of Greatness

Agency: BWM isobar and Merkle

Description

Ever since Jordan’s ‘Jumpman’ turned ballers into brands, every basketball fan has wanted their own player logo. But as the sport grew exponentially worldwide, it was still only the game’s most elite - like LeBron James, Kobe Bryant and Kevin Durant - that got the chance to have their own signature logo. Until now.
‘House of Hoops Mark of Greatness’ is a mobile-first, interactive design tool that lets basketball fans create their own, personalised ‘player logo’ in a few simple steps – with the chance to score their own player edition shoe.

This professional campaign titled 'House of Hoops Mark of Greatness' was published in Australia in February, 2022. It was created for the brand: Foot Locker and Nike, by ad agency: BWM isobar and Merkle. This Integrated medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted about 3 years ago.

Credits

Creative Agency: BWM Isobar
Executive Creative Director: Marcus Tesoriero
Creative Director: Marcel Moniaga
Creative Director: Jack Delmonte
Senior Designer: Augusto Jacquier
Senior Designer: Stefan Derewianka
Senior Designer: Miles Jackson
Senior Designer/Editor: Mike Jones
Group Account Director: Evaan Miocevich
Account Director: Sam Talbot
Senior Producer: Savannah Anseline
Head of Production: Mel Sultana
Social Media Manager: Londi Baloyi
Creative Project Manager: Karina Zheng
Merkle
Creative Director: Bradley Eldridge
Senior Visual Designer: Stephen Brabazon
Senior UX Designer: Dan Treichel
Senior Front-end Developer: Adriaan JVR
Technical Lead: Sam Bruno
Senior Account Manager: Joel Anderson

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