Description
Flirting bumble bees introduce a whole new take on car advertising in FCB London’s “Honeyed Love” campaign for the launch of Skoda’s newest Kodiaq SUV.
The global campaign is spearheaded by a 60-second commercial that features a bumble bee flies inside a Kodiaq and driven off on a family road trip, while its sweetheart follows alongside the car in a bid to stay together.
While the free-flying bumble bee does its best to keep up with the Kodiaq, the bee inside the Kodiaq is transfixed by the space, looking for ingenious ways to be reunited. After a few mishaps, the bee lands on the comic of a boy, who calmly leads it to the window and joins its loved one.
The romance is dialed up by the soundtrack, Stevie Wonder singing “For Once in My Life,” while the voiceover concludes with the line, “Discover a new kind of space”, highlighting the internal space of the car while reinforcing the brand’s commitment to exploration and adventure.
Meredith Kelly, Head of Global Marketing at Škoda, said: “When you transform a car ad into a love story, you excite your audience. Love stories are never old-fashioned, it is always a genuine and smart way to connect with our consumers.”
Owen Lee, Chief Creative Officer, FCB London said: “Skoda is a very human brand, but rather than just use people and driving footage like every other global car ad, we wanted to tell a very human love story about two cute little bumble bees. The combination of music by Stevie Wonder, shot by the supremely talented Nicolai Fuglsig and post by the magicians at 1920, makes for a fresh car commercial”
In addition to the TVC, FCB London created a series of digital assets and stills, to build an integrated global campaign that will run across TV, cinema, digital, paid social, billboards, and OOH. Media was handled by PHD.
This professional campaign titled 'Honeyed Love' was published in United Kingdom in June, 2024. It was created for the brand: Škoda, by ad agency: FCB London. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Chief Creative Officer: Owen Lee
Senior Art Director: Vinny Couto
Senior Copywriter: Lucas Arantes
Chief Strategy Officer: Ben Jaffe
Strategist: Theo Pons
Account Director: Tom Taylor
Senior Account Manager: Mason Cooksley
Agency Producer: Jan Vancura
Photographer: Marc & David / Antonia Steyn
Retouching: Tamzen Appunn
Director/Production Co: Nicolai Fuglsig / MJZ UK
DoP: Bernd Wondellek / Oliver Millar
Producer: Tim Wild
Exec Producer: Lindsay Turnham
Editor: Fernanda Cardoso & Leo Scott / Cartel
Post Production: 1920 VFX
Sound Design: Sam Ashwell & Mike Bovill / 750mph