Description
A soft-hitting homeless campaign
All People All Places are a tiny homeless charity in London. They can’t afford to blend in with hard-hitting behemoths like Crisis and Shelter. So to reach their ambitious winter target of raising £10k, we hit soft.
We placed 75 teddies on the streets of Enfield & Haringey. To raise awareness of the 75,000 children in London currently living in unsuitable, unsafe temporary housing. And to raise donations to prevent more local children from experiencing the trauma of losing their homes.
The campaign raised £21,254, more than double the target. Not bad for a bunch of soft toys.
This professional campaign titled 'Homeless Teddies' was published in United Kingdom in November, 2024. It was created for the brand: All People All Places, by ad agency: Cogent. This Ambient and OOH Outdoor media campaign is related to the Other industry and contains 6 media assets. It was submitted 6 months ago.
Credits
Clients: George Dunstall, Amy Murtagh, Grace Watts
Creative Director: Darren Giles
ACDs: Mark Teece and David Finch
Senior Writer: Beanie Watson
Design Director: Sam Armistead
Designer: Shelley Odell
Digital Designer: Nick Lyons
Photographer: Nick Pope
Producers: Gemma Marsh and Lucy McDermott
