Description
Just because you don’t see children sleeping rough, it doesn’t mean they’re not homeless.
75,000 children across London are living in unsafe and unsuitable temporary accommodation. Forced to move schools and leave their friends behind. All while dealing with the trauma of losing the place they called home.
Based in the London boroughs of Enfield and Haringey, All People All Places needed to raise awareness of this invisible issue - and donations to help prevent more children and their families from becoming homeless.
We placed dozens of children's toys and teddies in rough sleeping spots - each one holding a sign encouraging locals to scan and donate. Because we believe 'No child should lose their home'.
This professional campaign titled 'Homeless Toys' was published in United Kingdom in November, 2024. It was created for the brand: All People All Places, by ad agency: Cogent. This Ambient and OOH Outdoor media campaign is related to the Other industry and contains 6 media assets. It was submitted about 1 month ago.
Credits
Clients: George Dunstall, Amy Murtagh, Grace Watts
Creative Director: Darren Giles
ACDs: Mark Teece and David Finch
Producers: Gemma Marsh and Lucy McDermott
Senior Writer: Beanie Watson
Design Director: Sam Armistead
Digital Designer: Nick Lyons
Photographer: Nick Pope
