Description
Holi, is one of the biggest festivals in India, where most brands send out feel good messages about adding colours to life. However for MSP Steel, we thought a bit differently. We wanted to salute all the unsung heroes who work tirelessly while the nation celebrates it's biggest festivals, safely. They are the one's who build a strong foundation for our society. The visual treatment shows celebration on one side and the efforts of our heroes on the other side, merged together as one scene. This pays tribute to our army, the police force, the medical fraternity, the cleaners, the fire fighters and the delivery guys. For them, there are no festivals. They strengthen our nation so that we find joy, in our celebrations.
This professional campaign titled 'HOLI HEROES' was published in India in July, 2023. It was created for the brand: MSP Steel, by ad agency: SoS Ideas. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 1 year ago by Creative Director: Kamalika Ganguli of Sos Ideas Pvt. Ltd.
Credits
Advertising Agency: SoS Ideas
Client: MSP Steel
Production House: Creek Creatives
ECD / Founders: Souvik Misra & Soubhik Payra
Creative Directors: Niladri Deb & Kamalika Ganguli
Copywriter: Bodhisatwa Banerjee
Client Servicing Head: Kusumasab Mitra
Client Servicing Team: Saptaswa Mukerjee & Namrata Banerjee
