Description
The healthcare workers in the UAE continue to serve the community even during these tough times. In the fight against COVID-19, these people are our true heroes. Lexus UAE along with Careem surprised and delighted these heroes by providing free rides.
This professional campaign titled 'Heroes Driven by Lexus' was published in United Arab Emirates in July, 2020. It was created for the brands: Al-Futtaim Motors and Lexus, by ad agency: Ogilvy. This Integrated medium campaign is related to the Automotive and Public Interest industries and contains 1 media asset. It was submitted over 4 years ago by Associate Business Director: Kenneth Daniel Monis of Saatchi & Saatchi Middle East.
Credits
Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Client Team Lead / Memac Ogilvy: Hadi Ballout
Associate Director – Social / Memac Ogilvy: Ghadeer Khub
Senior Account Manager / Memac Ogilvy: Kenneth Monis
Account Manager / Memac Ogilvy: Apeksha Arora
Social Account Manager / Memac Ogilvy: Wigdan Mustafa
Junior Community Manager / Memac Ogilvy: Jumana Fraije
Creative Director / Memac Ogilvy: Jean-Pierre De Villiers
Senior English Copywriter / Memac Ogilvy: Faraz Khan
Senior Motion Designer / Memac Ogilvy: Mark Cruzem
Traffic Manager / Memac Ogilvy: Regine Manalo
Head of Marketing and Brand Operations / Al-Futtaim Motors – Lexus: Saad Abdullah
Digital Marketing Manager / Al-Futtaim Motors – Lexus: Alaa Tarawneh
Brand Marketing Manager / Al-Futtaim Motors – Lexus: Hessa Kamali
Retail Marketing Manager / Al-Futtaim Motors – Lexus: Hajar AlSuwaidi
