Description
Here We Go For Respect is a campaign that challenged prejudices using the passion for FC25 Career Mode. Inspired by "controversial" real football signings (Figo, Ronaldo) and authority on the subject Fabrizio Romano, the campaign promotes LGBTIQ+ inclusion in Latin America, redefining what it means to "play for the other team."
This student campaign titled 'Here We Go For Respect' was published in Peru in November, 2024. It was created for the brands: ESPN and LatinSpots, by ad school: Brother Escuela de Creativos. This Digital, Direct, and Integrated media campaign is related to the Media, Sports, and TV and Streaming Promos industries and contains 2 media assets. It was submitted about 2 hours ago.
Credits
Creative School: Brother Lima Escuela de Creativos
Creative / Art Directors: Angel Cornejo, Stephani Benites
Creative Copywriter: Erick Gómez
