ADVERTISING

Liga F

Here it comes

Agency: El Ruso de Rocky

Description

To mark Women’s History Month, LIGA F—the Spanish professional women’s football league—has launched “IT’S COMING”, a powerful campaign that highlights the unstoppable rise of women’s football and celebrates the women who’ve broken barriers across generations.

Created by El Ruso de Rocky (Spain's #1 Creative Agency by Scopen) and directed by Chloé Wallace (ROMA), the campaign features iconic figures such as Aitana Bonmatí, Rigoberta Bandini, Isabel Coixet, and many more. At its core is a spot that merges real footage, cultural icons, and even in-game clips from EA Sports FC25, showing how far women’s football has come—and how much further it's going.

This professional campaign titled 'Here it comes' was published in Spain in March, 2025. It was created for the brand: Liga F, by ad agency: El Ruso de Rocky. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 7 hours ago.

Credits

Brand: Liga F
Creative Agency: El Ruso de Rocky
Campaign title: QUE VIENE / HERE IT COMES
ECDs: Ángel Torres and Lucas Paulino
Creative Director: Ángela Pacheco
Head of Art: Miguel Novillo
Creative team: María Cordero, Matías Visciglia, Carmen Puche, Victoria Alenda and Paloma Amaya
Client services team: Estefanía Gimeno, Izaskun Arrien and Iñigo Gallastegi
Strategy: Laura Alfaya
Production House: ROMA
Director: Chloé Wallace
Executive producer and CEO @Roma: Pablo García Acón
Executive producer @Roma: Juan Bascón
Producer @Roma: Alex Bareño
Postproduction Director @Roma: Tamara Díaz
DOP @Roma: Beatriz Sastre
Editor: Maia De Zan Hatch
Postproduction House: User
Music: Sonaos Music (Dani Trujillo, Lluís Crespí)
Color: Nadia Khairat
Researcher: Mar Llanas

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