Description
Starbucks today announces the launch of a new campaign entitled “Hello Again,” which reintroduces the iconic brand to the world as The Starbucks Coffee Company. Developed in partnership with Anomaly and driven by AC/DC’s Thunderstruck, the campaign underscores Starbucks’ commitment to personal interactions and the in-store coffee experience.
The 90-second spot opens with a Starbucks location lighting up as baristas prepare for the day. As the music picks up, so does the day and the perfectly made Starbucks drinks. “Hello Again” seeks to reintroduce the brand’s story and identity to consumers, promising that “the Starbucks you love is ready.”
The campaign first debuted on broadcast during Fox’s Pre-Game Show on Sunday, February 9 ahead of the 2025 Super Bowl.
This professional campaign titled 'Hello Again' was published in United States in February, 2025. It was created for the brand: Starbucks, by ad agency: Anomaly LA. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Brand: Starbucks
Campaign: Back to Starbucks
Chairman & Chief Executive Officer: Brian Niccol
Global Chief Brand Officer: Tressie Lieberman
VP, US Retail Marketing: Elizabeth Jackson-Rietz
Director, Brand Marketing: Karima Rasul
Director, Starbucks Creative Studio: Gary Jacobson
Group Manager, Loyalty Marketing: Devora Winston
Sr. Manager, Brand Marketing: Kait Erickson
Sr. Manager, Marketing Operations: Randi Roth
Group Manager, Starbucks Creative Studio: Luis Infante
Agency: Anomaly LA
Partner, CEO: Khara Wagner
Partner/Chief Creative Officer: Josh Fell
Partner/Chief Strategy Officer: Amanda Fève
Group Creative Director: Caitlin Slack
Creative Director: Lucy Logan
Creative Director: Drew Burton
Sr Copywriter: Taylor Whitelow
Sr. Art Director: Chelsea Ceasor
Head of Production: Erika Madison
Executive Producer: Helena Miller
Producer: Linnea Goodman
Head of Strategy: Nika Rastahkiz
Comms Strategy Director: Cherish Lee
Group Business Director: Mildred Grijalva
Business Director: Viviana Suarez
Account Supervisor: Keziah Zimmerman
Head of Business Affairs: Daniella Vagas
Senior Business Affairs Manager: Eugene Gandia
Head of Creative Resourcing and Project Management: Chris Greve
Project Director: Michelle Yee
Production Company:
Director: Nico Mendez
Director of Photography: Ryan Marie Helfant, Dustin Lane and Corey Walters
Managing Director: Charlotte Woodhead
Line Producer: Kathryn Rhodes and Timory King
Editorial:
Editor: Adam Robinson
Assistant: Jillian Sarao
Executive Producer: Viet-Anh Nguyen
Senior Producer: Cassandra Guardado
Color:
Colorist: Daniel DeVue
Executive Producer: Karena Ajamian
Producer: Geoff Linville
VFX/Finishing:
Flame Artists: Claus Hansen and Benjamin Davidson
Executive Producer: Karena Ajamian
Managing Director: Robert Owens
Producer: Charlotte Preuss
Mix:
Mixer: Rohan Young
Assistant Engineer: Jeremy Nichols
Executive Producer: Susie Boyajan
