Description
IKEA Poland’s 2024 holiday campaign celebrates the joy of togetherness with a heartwarming commercial featuring an adorable dog. The campaign, titled "For the Holidays and Every Day," is a multichannel project spanning TV, online platforms, and select cinemas, aiming to inspire viewers to create lasting, cozy holiday atmospheres at home. With IKEA’s thoughtfully crafted products, the idea is to make holiday warmth and magic part of everyday life.
The commercial stars a lovable dachshund that expresses the warmth and nostalgia of holiday moments with family. Through its charm, the spot reminds viewers that the sense of closeness and comfort isn’t just for special occasions—it's something we can carry with us every day. As Karolina Szabłowska, IKEA Poland’s Marketing Communication Manager, shares, "IKEA wants to foster homes that support both functional and emotional needs, making it easier for people to feel the holiday spirit year-round".
Beyond the commercial, IKEA Poland has launched a holiday contest for pet lovers and interior design enthusiasts. Pet owners can share photos of their pets enjoying IKEA furniture, with the chance to win gift cards and a featured spot in the IKEA Family gallery.
This professional campaign titled 'Hej Hej Hej!' was published in Poland in November, 2024. It was created for the brand: IKEA, by ad agency: VML. This Content, Digital, and Film media campaign is related to the House, Garden, Household Products, and Pets industries and contains 1 media asset. It was submitted about 1 month ago by LLLLITL.
Credits
Brand: IKEA, Poland.
Marketing Communication Manager: Karolina Szabłowska.
Creative Agency: VML Warsaw, Poland.
