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Description

In a noble attempt to truly capture the spirit of giving during the holy month of Ramadan, UAE label Splash has honored and celebrated the kindness and humility of unsung heroes.

In 30 days, 30 influencers were encouraged to nominate 30 unsung heroes to be awarded and celebrated. It could be anyone who does something without expecting anything in return, that they've seen, heard about or known in their daily life.

The award was a pure gold trophy in the shape of a Splash heart in addition to a shopping voucher from Splash fashion.

This professional campaign titled 'Heart Of Gold' was published in Qatar, Saudi Arabia, and United Arab Emirates in March, 2022. It was created for the brand: Splash Fashions, by ad agency: Hashtag Social Media Agency. This Content and Digital media campaign is related to the Fashion industry and contains 7 media assets. It was submitted almost 2 years ago by Senior Social Media Manager: Menna Sallem of Leo Burnett MENA.

Credits

Advertising Agency: Hashtag Social Media Agency
Art Director:Reine Jalloul
Social Media Manager (Concept & Copywriting): Menna Sallem
Social Media Executive (Publishing & CM): Wafa Osman

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