Description
Created by Dentsu Creative to Heineken Group, the campaign strengthens the debate on the unpleasant taste that women still experience in the workplace.
This professional campaign titled 'Hard Truths to Swallow' was published in Brazil in March, 2024. It was created for the brand: Heineken, by ad agencies: Dentsu and Dentsu Creative. This Content, Digital, and Experiential media campaign is related to the Alcoholic Drinks and Soft Drinks industries and contains 1 media asset. It was submitted 9 months ago by MktComms Director: Karina Okabatake of dentsu.
Credits
Advertiser: HEINEKEN Group Brazil
Product: HEINEKEN Group
Campaign: Hard Truths to Swallow
Agency: Dentsu Creative Brazil
Chief Creative Officer: Ricardo Dolla
Creative Director: Marina Tonon
Art Direction: Hannah Prado
Copywriter: Leticia Holanda
Content Dir.: Diego Torres
Head of Production: Juliana D'Antino
Production: Patricia Oliveira
Data Insights: Silvia Visani, Andrea Ferraz, Robson Lima
Business team: Bruno Panico, Caroline Bassi, Giselle Armani, Ana Melo Sartori, Jessica Correa
Strategy: Aloísio Pinto
Media: Viviana Maurman, Raphael Cunha, Karen Fiori
PR/dentsu: Karina Okabatake, Gabriella Rocha
PR/Buzzing: Fernanda Sokoloski, Gabriela Lapagesse
PR/PinePR - Thaís Bittencourt and Marcella Motta.
Approved by: HEINEKEN Group
Head of Sustainability and Corporate Affairs: Mauro Homem
Head of Corporate Communication: Maria Fernanda Chaves Cunha
Corporate Communications Coordinators: Aline Akemi Makinodam, Karina Otsubo
Senior Corporate Communications Analysts: Iasmin Machado, Marta Barreto
Image Producer/Creative Direction & Interviews: Moa LLC
Executive Producer: Mariana Lopes
Director of Photography: Let Rodrigues
Camera Operation: Laura Guimarães
Gaffer: Silmara Alves
Gaffer Assistant: Leticia Tomaz
Sound Engineer: Sabrina Teixeira Novaes
Audio Producer
Sound Producer: Lua Nova
Sound Producer: Fred Benuce
Coordination: Adriana Coimbra
Finishing: Júlio Brasileiro and Gabriel Schubsky
Customer Service: Larissa Storch
