Description
We removed the cup from the People Plays logo and created a filter on Instagram so that users could replace it with the famous Champions Cup that would appear in the ninety minutes of the broadcast. People uploaded the screenshot to their networks tagging the People Plays account and won a discount on sporting goods.
This professional campaign titled 'Hackea la copa' was published in Colombia in June, 2023. It was created for the brand: People Plays, by ad agency: PANGEA DIGITAL MARKETING. This Content, Digital, and Experiential media campaign is related to the Sportswear industry and contains 3 media assets. It was submitted 11 months ago.
Credits
Executive Creative Director: Miguel Angel Grillo
Creative Director: Felipe Alvarez
Copywriter: Santiago Pérez Henao
Art Director: César Andres Ramírez / Felipe Alvarez
Motion: David Abril Alfaro
Agency: Pangea Digital Marketing
Client: People Plays