ADVERTISING

People Plays

Hackea la copa

Agency: PANGEA DIGITAL MARKETING

Description

We removed the cup from the People Plays logo and created a filter on Instagram so that users could replace it with the famous Champions Cup that would appear in the ninety minutes of the broadcast. People uploaded the screenshot to their networks tagging the People Plays account and won a discount on sporting goods.

This professional campaign titled 'Hackea la copa' was published in Colombia in June, 2023. It was created for the brand: People Plays, by ad agency: PANGEA DIGITAL MARKETING. This Content, Digital, and Experiential media campaign is related to the Sportswear industry and contains 3 media assets. It was submitted 11 months ago.

Credits

Executive Creative Director: Miguel Angel Grillo
Creative Director: Felipe Alvarez
Copywriter: Santiago Pérez Henao
Art Director: César Andres Ramírez / Felipe Alvarez
Motion: David Abril Alfaro
Agency: Pangea Digital Marketing
Client: People Plays

ჩემი ქალაქი მკლავს

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).