Grow with ESG. Transformation that matters
Poster - Grow with ESG. Transformation that matters
Poster - Grow with ESG. Transformation that matters
Description
Campaign "Grow with ESG: Transformation that matters"
Challenge
As businesses in Ukraine grapple with global trends and local realities, the importance of ESG has become increasingly clear. According to KPMG in Ukraine's latest research, "Ukrainian Business Through the Eyes of Executives 2024," 60% of CEOs believe ESG is key to building long-term client relationships and brand reputation, and 17% expect it to boost financial outcomes. However, many are still at the early stages of implementing robust ESG strategies. How can we motivate and inspire companies to take action?
Solution
The "Grow with ESG" campaign is designed to show that every company can start its ESG journey as a sapling, which, over time, evolves into a robust tree, symbolizing the growth and strengthening of a company through ESG integration.
Execution
Visuals. The key visual is a sapling under a magnifying glass that transforms into a sturdy tree, used across both online and offline advertising.
Digital Strategy. Launch of a dedicated portal housing all necessary ESG-related materials, designed to facilitate user engagement and provide comprehensive ESG guidance.
Engagement. Images are integrated across all ESG-related communications of the company; an ESG digest featuring key news was launched, along with a special tool — KPMG ESG diagnostics, enhancing the interactive aspect of the campaign.
Results
The campaign engaged over 2700 representatives of Ukrainian businesses in the ESG initiative.
This professional campaign titled 'Grow with ESG. Transformation that matters' was published in Ukraine in September, 2024. It was created for the brand: KPMG in Ukraine, by ad agency: KPMG in Ukraine's Markets Department. This Content, Design, and Print media campaign is related to the Other industry and contains 2 media assets. It was submitted 4 days ago.
Credits
Strategy Manager: Viktoria Mykhno - developed the marketing strategy, goals, and success metrics.
Campaign Manager: Liudmyla Arseniuk-Shokotko - spearheaded the campaign's core idea and its copywriting, orchestrating the coordination and alignment of project activities.
Designer: Inesa Prykhodko - created the key visual elements of the campaign.
Web Developer: Natalia Solomenko - developed and optimized the dedicated ESG portal.
Content Manager: Olga Slastunova - managed communications and content creation.
Analyst: Anastasia Kashyrina - monitored and analyzed campaign results, tracking effectiveness.
