Description
Inspired by the success of 2021’s Grand openings campaign for McDonald’s Canada, Cossette developed a new series of visuals and a toolkit for franchisees to celebrate the inauguration of new locations and the reopening of renovated restaurants across Canada.
The visuals evoke the pleasure of celebrating by displaying a burst of confetti—a universal symbol of joyous occasions. Featured are iconic McDonald’s menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.
This professional campaign titled 'Grand openings' was published in Canada in February, 2024. It was created for the brand: McDonald’s Canada, by ad agency: Cossette. This Digital, OOH Outdoor, and Print media campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 year ago by Daphné Cousineau of Cossette.
Credits
ADVERTISER: McDonald’s Canada
DIRECTOR, FIELD MARKETING: Mélissa Hains
REGIONAL MARKETING SUPERVISORS: Andréanne Gilbert, Annie Woang
CREATIVE AGENCY: Cossette
PRODUCTION AGENCY: Consulat
MEDIA AGENCY: OMD
EXECUTIVE CREATIVE DIRECTORS: Anne-Claude Chénier, Alexandre Gadoua, Jason Hill
CREATIVE DIRECTORS: Alexandre Jutras, Cédric Audet
COPYWRITER: François-Julien Rainville
ART DIRECTOR: Philippe Leblanc
ACCOUNT DIRECTOR: Natalie Azoulay
PRODUCT MANAGER: Catherine Benda
AGENCY PRODUCER (SEPTIÈME): Audrey Blackburn
PHOTOGRAPHER: Mathieu Lévesque
PRODUCER: Éliane Sauvé
SET DESIGNER: Pascal Brousseau
LIGHTING ASSISTANT: Renaud Lafrenière
DIGITECH: Aljosa Alijagic
COORDINATOR: Marie-Clarys Taillon
HOST: Gabrielle Poulin
BTS PRODUCER: Bruno Destombes
RIGGING TECHNICIAN: Renaud Robert
RETOUCHER: Mathieu Lévesque
