Description
Zambia, a country known for its 24/7 power supply, faced an unprecedented challenge earlier in 2024 when the government announced indefinite load shedding, resulting in 8 hours of daily power outages. This unfamiliar experience means that most Zambian homes will be plunged into darkness, cutting off their usual source of entertainment – or perhaps not.
We launched the GOtv Stream app campaign in Zambia, a mobile app that ensures Zambians can continue enjoying their favorite shows and content from GOtv despite load shedding. We created communication materials with the message “Ise Sitimazimya,” which means “Always On,” assuring our customers that their fun and entertainment won’t be interrupted by power cuts.
This professional campaign titled 'GOTV STREAM ISE SITIMAZIMYA' was published in Zambia in March, 2024. It was created for the brand: GOtv Zambia, by ad agency: X3M Ideas Zambia. This 360° medium campaign is related to the Media and TV and Streaming Promos industries and contains 11 media assets. It was submitted 12 months ago by Art Director: Sheu Sodiq of X3m ideas.
Credits
Advertising Agency: X3M Ideas Zambia, Lusaka, Zambia
Managing Director: Adenike Odutola
Head of Creative: Sodiq Sheu
Art Director: Sodiq Sheu, Musamba Mwape
Copywriter: Joy Opene-Terry
Motion Graphic: Kenedy Phiri
Brand Manager: Beenzu Munkombwe
