Golf's Happy Place

Happy Gilmore fans know that iconic golf legend Derick “Chubbs” Peterson’s best golfing days are behind him - thanks to that alligator down by the lake. While his hand may be forever gone, his expertise lives on, in a new campaign from PGA TOUR Superstore and AOR Tombras.

The nation’s largest specialty golf retailer has brought Chubbs – as well as his legendary mahogany prosthetic hand – out of retirement. The campaign launched on cable and digital during the Waste Management Phoenix Open (February 6-12), then on broadcast (heavy rotation on Golf Channel) in addition to key live golf tournaments, most notably the U.S. Open (June 15-18).

As a one-stop-shop for golfers, PGA TOUR Superstore truly has everything the golfer needs: the latest clubs, balls, clothes, and technology. As we all know in the Universal Pictures movie, Chubbs is famous for helping golfers find their happy place. This made him the perfect spokesperson to help the retailer usher in a new tagline: “Golf’s Happy Place.” The campaign, consisting of :30s and :15s, aims to modernize the brand in hopes of attracting the new, emerging generation of golfers, while also appealing to their core audience.