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Description
OUIGO, SNCF’s low-cost train network in France, is unveiling a new communication campaign for more sustainable mobility in 2023. A campaign created by ROSA PARIS that echoes the daily life of the French who, today, are facing more and more constraints when it comes to consumption.
For the past 10 years, OUIGO has never stopped taking on new challenges to meet French people’s mobility needs, from working to make prices even more accessible to further expanding its network.
This year, OUIGO is speaking up for greener mobility, reminding us about the ecological benefits of taking a train. Without pointing fingers or laying blame, OUIGO is addressing our individual responsibility to be an actor for tomorrow from an empathetic angle with a discourse in line with its brand DNA, using light-hearted humor. The campaign’s three twenty-second films open with intriguing scenes from everyday life, carefully crafted to engage the audience through bright colors and engaging sounds. Each ends with the surprising twist of taking a OUIGO, linked with the tagline
«Going green without even trying».
This NSFW professional campaign titled 'Going Green Without Even Trying' was published in France in February, 2023. It was created for the brand: Ouigo, by ad agency: Rosa Paris. This Film medium campaign is related to the Public Interest and Travel and Tourism industries and contains 1 media asset. It was submitted almost 2 years ago.
Credits
OUIGO
Managing Director: Jérôme Laffon
Marketing Director: Maxime Legrand
Brand Manager: Laetitia Noel
Social Media Brand Manager : Blandine Blanchard
ROSA PARIS
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Vice President : Delphine Drutel
Creative Directors: Nicolas Gadesaude, Julien Saurin
Copywriters: William Verdel, Sébastien Mertens
Artistic Directors: William Verdel, Sébastien Mertens
Advising Director: Camille Courant
Client Director: Léa Marchal
Account Director: Briac Mauny
Strategic Planner: Valentin Lefebvre
Head of Production: Elodie Jonquille
TV Producer: Héloise Duquenoy
Head of Social Media: Ségolène Varloud
Social Media Manager: Léo Richard
Communications Director: Lauren Weber
EDDY
Director : Guy de la Palme
Producer : Hadrien Penavaire
Production Director : Laetitia Snaoui
Sound Production : Schmooze
Post-Production : Reepost
