Description
Raksha Bandhan celebrates the special bond between siblings through rituals that symbolise protection and mutual respect. Traditionally, a sister ties a Rakhi around her brother's wrist, and he pledges to protect her. This tradition is creatively reversed by Godrej L'Affaire: the brother performs the Rakhi and Aarti rituals for his sister, who is in the Indian Army. This role reversal not only honours her bravery and service but also underscores the essence of Raksha Bandhan as a celebration of the deep, supportive connection between siblings, transcending conventional roles and acknowledging the contributions of sisters in the armed forces.
This professional campaign titled 'Respect All Bandhans' was published in India in August, 2024. It was created for the brands: Godrej and Godrej L'affaire, by ad agency: AGENCY09. This Content, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 9 months ago by Group Art Director : Rakesh N Gawas.
Credits
Brand: Godrej L’Affaire
Brand Team: Godrej Industries Group - Corporate Brand and Communications
Agency: AGENCY09
Account Supervisor: Ratna Tejvir
Actors: Juhi Pahuja, Prateek Singh Parihar
Production: OH9 FILMS
Director: Ketan Shivadekar
Creative Director: Ketan Shivadekar
Art Director: Rakesh Gawas
Concept & Script: Gautam Anand, Shefali Rishiraj, Aadie Sawant
Video Editor: Utkarsh Dev
Cinematographer/DOP: Nikhil Kamble
Hair & Make-up: Snehal Rebello, Sahil Badshah
Design: Dhanashree Palande
Animation: Rupen Mehta
Line Producer: Gaurav Kande & Shadab Shaikh
