Respect All Bandhans

Raksha Bandhan celebrates the special bond between siblings through rituals that symbolise protection and mutual respect. Traditionally, a sister ties a Rakhi around her brother's wrist, and he pledges to protect her. This tradition is creatively reversed by Godrej L'Affaire: the brother performs the Rakhi and Aarti rituals for his sister, who is in the Indian Army. This role reversal not only honours her bravery and service but also underscores the essence of Raksha Bandhan as a celebration of the deep, supportive connection between siblings, transcending conventional roles and acknowledging the contributions of sisters in the armed forces.