ADVERTISING

Narayana Health

Go from Ayyo to Ohhh!

Agency: DDB Mudra Group

Go from Ayyo to Ohhh!

Description

Based on a simple yet very Indian middle-class insight, this film captures the exact moment when the fear of a hospital bill outweighs the injury itself. Told entirely through familiar Indian expressions—"aiyyoo," "ohhh," and "ohhoo"—the story unfolds without dialogue, making it instantly relatable. As the father anxiously anticipates the cost of treatment, every reaction builds suspense, immersing the audience in his perspective. The film’s music and treatment reflect his inner turmoil, pulling from the references of his time. Then, the big reveal—insurance covers the bill. "Aiyyoo" seamlessly turns to "ohhh," shifting the narrative from panic to pure relief in a way that’s both entertaining and deeply resonant.

This professional campaign titled 'Go from Ayyo to Ohhh!' was published in India in February, 2025. It was created for the brand: Narayana Health, by ad agency: DDB Mudra Group. This Film medium campaign is related to the Health and Insurance industries and contains 1 media asset. It was submitted 21 days ago by Founder/Director: Arun Joseph Francis of Film Dojo.

Credits

Advertising Agency : DDB Mudra Bangalore
President and Managing Partner :Menaka Menon
Creative Head: Priya Shivakumar
Associate Creative Director - Copy: Muraleekrishna Koyamparambath
Production Company: Film Dojo
Director: Arun Joseph Francis
Producer: Murali Govindan

ADVERTISING

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