Description
Biscuit brand belVita is proud to unveil a new multichannel campaign to launch its partnership with food waste charity FareShare as part of its mission to help fight food insecurity and donate up to 100,000 meals to those in need.
Currently in the UK, over 13 million people don’t know where their next meal is coming from, with 3 million adults reported to have gone without food for an entire day due to affordability or access issues . FareShare works with the food industry to receive food, that would otherwise go to waste, to a network of 8,500 charities across the UK. These groups help tackle the root causes of poverty, providing vital services including breakfast and after school clubs, lunch clubs for older people and domestic violence shelters.
The ‘Give a Smile’ campaign - which runs until 30th October - has been developed in partnership with creative agency elvis and stems from the belVita brand belief that positive energy holds a lot of power in the world. The initiative will harness this power and create a chain reaction of ‘giving back’, supported by new research that reveals Brits are more likely to be philanthropic, when feeling positive themselves.
The initiative positions belVita as a beacon for positivity and shows just how impactful and contagious a smile can be. This is brought to life as innovative, interactive audience detection billboards which will collect donations to FareShare through ‘smiles’ registered at the billboards located across the country. Alternatively, people can search ‘belVita Give a Smile’ and use their smartphones to register their smile on the site and get involved.
This professional campaign titled 'Give a Smile' was published in United Kingdom in September, 2023. It was created for the brand: Belvita, by ad agencies: Elvis and Tin Man Communications. This Integrated medium campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted over 1 year ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: elvis
Senior Account Director - Ellie Hicklin
Account Manager - Anna Sanders
Senior Creative - Adam Ablo
Senior Creative - Susie Nagel-Davies
Creative Director - Alex Vasile
Executive Creative Director - Neale Horrigan
Creative Producer - Pip Seymour-Judd
Senior Creative Producer - Louis Mason
Motion Designer - Rhys Clarke
Senior Digital Project Manager - Luca Ruffato
Strategic Group Head - Jenna Russell
Social Media Manager - Alicia Brown
Senior Social Media Manager - Catherine Whild
Digital Designer - Emma Gray
Senior Designer & Head of Studio - Neil Carding
Creative Artworker - Sarah Huby-Jones
Designer - Sara Digeo
Production Agency: Lobster Creative
Director - Lauren Midwinter
Producer - Angie Valenti
DOP- Tim Fok
1st AD - Joe Mulvhill
1st AC - Emmy Robinson
2nd AC - Ada Wesolowska
Camera Trainee - Zack Pitcher
Gaffer - Greg Probert
Spark - James leech
Grip - Robert Barlow
DIT - Keir Garnet-Lawson
Props Stylist - Elena Muntoni
Wardrobe Stylist - Amy Thompson
HMUA - Lisa Chau
Runner - Victoria Moyo
Media Agency: Publicis
Business Director - Lynne Quinn
Planning Director - Zoe Moore
Planning Executive - Sebastian Thomas
Monica Chan – Associate Director
Charity Partner: FareShare
Corporate Partnerships Team and Marketing & Communications Team at FareShare
Tin Man Communications
Natalie Neave – Partner
Leanne Bertolone – Practice Director
Odette Freedman – Associate Director
Fabian Castellani – Account Director
Jodie Dacosta – Account Manager
Hannah Earey – Senior Account Executive
Production agency: Oh My!
Jodie Woolfson - Founder & Managing Director
Brad Nagle - Head of Production
Natalie Honan - Head of Creative
Alex Nicoll - Agency Producer
Kate Woodland - Creative Producer
