Getting used to the good things is simple

Improving life’s quality of people with reduced mobility is Stannah’s main objective.This has been expressed by the brand at its last spot Getting used to the good things is simple. This campaign positions the company as a global, modern and accessible benchmark for all types of customers.

María Galiana, winner of a Goya Award and known for her role in the spanish series Cuéntame Cómo Pasó, stars in the spot of the latest campaign of the leading company in the manufacture of stairlifts. “Working together with Stannah has been magnificent. The entire team has managed to make a clear message visible about the need to improve mobility and how to do it, but in a fun tone so that the message reaches the viewer. The result has been great and I am very proud to be part of this family”, says the actress.

"This campaign is very special for Stannah Spain since it is the first time that we have a celebrity of this type to be able to develop the brand style that Stannah deserves in our country," says Alberto Badás, the company's Marketing Director.

Throughout the year, Stannah will broadcast its spot on different national television networks. The campaign will also be adapted to digital and print media "with the aim of reflecting the importance of facilitating the day-to-day life of the elderly," says Badás.

The company in charge of this campaign has been Maart agency. “The average age of the world population is 30.9 years and the Silver Generation represents 39% of the population and 40% of consumption in Spain. Still, we see signs of a type of discrimination called ageism towards this target.” Says Pablo Martí, founder and creative director of Maart. “Fortunately, more and more advertising campaigns are produced in which people over 50 can see themselves represented and at Maart, an agency founded by centennials, we have taken on the challenge of transferring our vision of current communication codes to the target user of the product.