ADVERTISING

Wayfair

Get it out of your head and into your home

Agency: Jung von Matt

Description

Have you ever whiled away the hours thinking about that spacious dining table that will finally accommodate your growing family? Or meditating on that pink velvet sofa that’s been on your mood-board for what feels like forever? Or obsessing over the perfect firm mattress, that is on the goldilocks scale of just right? When furniture is all you can think about, Wayfair offers the effortless antidote of turning your dream spaces into reality with this 2.0 campaign.

Shown across two, 20-second TV ads we see a curious commuter cyclist and mud-splattered rugby player pondering their own furniture fantasies, before being brought back to reality by jolt of a car horn and the shrill of a whistle, humorously blurring the line between daydreaming and real life.

This professional campaign titled 'Get it out of your head and into your home' was published in United Kingdom in February, 2025. It was created for the brand: Wayfair, by ad agency: Jung von Matt. This 360° medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Wayfair Credits:
Wayfair Brand: Carey Pearson, Nina Molnar, Bogdan Car
Wayfair Creative: Mike Pearson, Olivia Sauerwein, Magdalena Lindstedt, Maximilian Hirsch
Wayfair Production & Operations: Stephanie Smith-Stabe, Edoardo Pappi, Milton Munoz, Lilia Shopova
Wayfair Curated Merchandising: Patricia Pereira, Fran Romagnoli

Agency Credits:
Jung von Matt: David Leinweber (Executive Creative Director), Charlie Hurst (Executive Creative Director), Mirjam Wagner (Creative Director), Edwin Okyere (Global Client Service Director), Ashley Horn (Senior Project Manager), Daniel Hill (Senior Copywriter), Marie Rothemund (Senior Art Director), Mohamed Elkateb (Senior Art Director), Ralph Teichmann (Head of Creative Services), Antonia Düring (Producer)

TVC Production / Tony Petersen Films:
Director: Chris Balmond, DP: Kasper Wind, Exec. Producer: Stephan Brockmann, Producer: Lena Schulz, Editor: Juli Roszczyk, PA: Robin Möhler

TVC Production / B2Y:
Production Designer: Emil Gigov, Stylist: Diana Manalova, Exec. Producer: Simeon Vasilev, Producer: Daniel Vasev, 1 st AD: Ivan Mitov, Focus Puller: Paola Nenova

Category Films / B2Y: Videographer & DIR/DP: Nenad Boroevich

Post Film / Katalyst: Editor: Tom Seil, Colourist: Henri Pulla, VFX lead & Producer: Daniel Lang

Sound / Skill Music: Sound design: Torben Brüggemann, Mix: Torben Brüggemann

VO / DaHouse Audio GmbH, VO artist: Tony Horkins

Music / ZIRENmusic: Composer: Martin Seyer, Executive Producer: Nick Nowottny

Stills Photography: Photographer: Robert Rieger, Post production & retouching: Studio Wolfram, Digi Tech: David Frank

ADVERTISING

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