Garfield: Crash The Billboard
Agency: Archer Troy
Description
Fake Out Of Home (FOOH) has become so trendy that it's getting boring to see more of the same.
That's why, for the launch of Garfield, we decided to create the first Fake Out of Home that is not as Fake as the others. This one is real because it does end up crashing on a billboard in Mexico City.
We changed for the first time the FAKE OUT OF HOME for a REAL OUT OF HOME and in a different way than the rest. Achieving almost 20 million views and the No.1 movie at its premiere.
FAKE has never been so REAL.
This professional campaign titled 'Garfield: Crash The Billboard' was published in Mexico in August, 2024. It was created by ad agency: Archer Troy. This Content, Digital, and OOH Outdoor media campaign is related to the Pets, Public Interest, and Recreation, Leisure industries and contains 1 media asset. It was submitted 9 months ago by Associate Creative Director: David Romero Alvarez.
Credits
Advertising Agency: Archer Troy, CDMX, Mexico.
Production Company: La Doble, CDMX, Mexico.
Founder: Mike Arciniega
VP Creativo: Carlos Oxte
DCG: Chaz Torres
Creative Directors: José Hernández - Dante García
Associate Creative Director: David Romero Álvarez
Art Directors: Fernanda Rosales - Cecilia Vratny - Isai Aguilar
Cuentas: Alejandra Jasso - Lorena Coquis
Productor Manager: Victoria Islas
Edition: Fernando Cárdenas - Julio Ramirez
