Description
TELUS is proud to unveil GameRx™, an all-in-one resource pulling together a plethora of studies and research, on the benefits of gaming and wellness, from around the world into one digestible place. The first-of-its-kind online hub is designed to leverage the power of video games and support wellness, providing Canadians with evidence-based recommendations for video games that can address various concerns.
GameRx.ca comes to life through an interactive website where audiences can explore the connection between gaming and stress, as well as memory, focus, loneliness and even mobility. The resource is as informative as it is instructional, suggesting specific types of games and titles to support various health and wellness goals, and offering proof points through relevant studies.
This professional campaign titled 'GameRx' was published in Canada in April, 2025. It was created for the brand: TELUS, by ad agency: Rethink. This campaign contains 3 media assets. It was submitted 27 days ago.
Credits
Global CCO: Aaron Starkman
Global CSO: Sean McDonald
Global COO: Caleb Goodman
ECD: Leia Rogers, Hans Thiessen
GCD, Design: Alex Bakker
Creative Director: Leia Rogers
Associate Creative Director: Thom Peters, Justin Kowalczuk
Writer: Thom Peters
Designer: Justin Kowalczuk
Art Director: Justin Kowalczuk
Senior Motion Graphics Designer: Ignacio Florez Zelaya
Head of Strategy, Vancouver: Elyse Sanders
Strategy Director: Meg Siegel
Strategist: Meg Siegel, Elyse Sanders
Head of Production: Laura Rioux
Director of Broadcast Production: DW Fraser-Winsby
Senior Broadcast Producer: Paula Gill
Associate Director, Digital Production: Kyle Hicks
Web Developer: Ken Malley
Head of Public Relations: Meredith Burns
PR Account Director: Chenda McKissick
PR Manager: Kaitlyn Vian
PR Specialist: Tara Lush Benson
PR Coordinator: Sara Zivkovic
GM, Vancouver: Karen Pearce
Group Account Director: Matt LeBlond
TELUS Credits
Manager, Connectivity Marketing Communications: Erin Isberg
Director, Marketing Communications: Rob Daintree
Chief Product Officer: Dwayne Benefield
Chief Social Innovation and Communications Officer: Jill Schnarr
Clinical Director of Innovation and Special Projects: Dr. Susan Siklos
Senior Marketing Communications Manager: Marian Chang
Senior Brand Marketing & Strategic Partnerships: Ash Molaei
Communications Strategist, Media Relations: Lena Chen
Director, Communications and Media Relations: Liz Sauve
VP, Connected Products & Experiences: Amit Nag
VP, Connectivity Products & Brands: James Rooke
VP, Communications: Jenn Shah
Executive VP, President: Zainiul Mawji
Director, Brand Marketing: Denise Bombier
