Description
8 out of 10 young Ecuadorians can’t get a loan because they can’t meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts.
That’s why, Banco del Pacífico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets
This professional campaign titled 'Gamer Loan' was published in Ecuador in February, 2024. It was created for the brand: Banco del Pacífico, by ad agency: Paradais DDB. This Digital, Direct, and Experiential media campaign is related to the Finance industry and contains 1 media asset. It was submitted 11 months ago by Creative Director: José Reinoso of Paradais DDB.
Credits
Chief Creative Officer: Agustín Febres-Cordero
Chief Strategy Officer: Ricardo Medina
Executive Creative Director: Lupas Celis
Account Director: Maria José Pastor - Ilse Garcia
Head of Art: Estefanía Ruda - Alfonso de la Rosa
Creative Director: José Serrano - José Reinoso
Art Director: Daniel Gabela - Sebastian Pulla
Designer: Daniel Aucancela
Copywriter: Eduardo Hernández - Gabriela Ortíz
Content Manager: Melissa Garcia
Editor: Christopher Valdiviezo
Account Executive: Maria Gracia Muñoz
Chief Marketing Officer: Patricia Silva
Brand Director: Andrés Mesías
Marketing Manager: Ruth Silva
Account Director: Ilse Garcia
PR Director: Angela Henao
Head of Innovation: Christine Lane
Experience Strategist: Melissa Hochman
