Description
On Wednesday, December 11, the L'Enfant Bleu association, Havas Play and 366 launched a donation campaign to raise awareness of the realities and impact of child abuse.
Every week in France, a child dies at the hands of his or her parents. An unbearable statistic, but behind each figure lies a life shattered. A life that could be saved.
For over 30 years, the association L'Enfant Bleu - Enfance Maltraitée has been fighting to protect abused children. But this vital mission depends on the generosity of the public, which accounts for 80% of its resources.
To alert and mobilize the French, L'Enfant Bleu and Havas Play, with the support of 366, have taken a bold initiative: to announce the deaths of children who have not yet died in the obituaries of 47 regional daily press titles. Names, ages, places: Charlotte, 8, Paris. Lucas, 12, Fréjus. Leïla, 9, Woippy. These seemingly “uneventful” children could die tomorrow if no one does anything about it.
On December 11, 2024, the French discovered these chilling ads, referencing fictitious deaths in 2029, 2030 or 2033. This striking campaign aims to spotlight the harsh realities and lasting impacts of child abuse.
“L'Enfant Bleu wishes to remind us of an essential truth: its action, thanks to donations and legacies, can transform the future of a child victim of abuse. This collaboration with all regional press titles is fundamental to raising awareness in each territory and illustrates the proximity and impact we can have together. We thank our sponsor Havas Play for its creativity, the regional press for their commitment, and all those who make this mission possible through their generosity.” - The L'Enfant Bleu team.
“At Havas Play, we are convinced that creation and media are intimately linked. This operation for L'Enfant Bleu is a perfect example. By placing our message in the obituary pages of all the regional daily papers, we're speaking directly to a specific specific audience to evoke emotion and inspire support for the L'Enfant Bleu association.” - Fabrice Plazolles, Creative Director, Havas Play
“Thanks to the regional press, a local medium by nature, L'Enfant Bleu touches the hearts of French people where they live. By integrating these hard-hitting messages into 47 regional titles, this campaign, piloted by 366, highlights the urgent need for awareness and action, emphasizing that every community has a role to play in protecting children.” Marie Bailly, OPS and Brand Content Sales Director, 366.
With this powerful campaign, L'Enfant Bleu is sending out a clear message: tragedies can be avoided. A donation, a legacy, an action today can change the destiny of these children and save them from a tragic end. Together, we have the power to act.
This professional campaign titled 'FutureDeaths' was published in France in December, 2024. It was created for the brand: L'Enfant Bleu, by ad agency: Havas Play. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 1 month ago by Chief Creative Officer: Plazolles Fabrice of Havas Play.
