Description
Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers.
This professional campaign titled 'Frozen in the clouds' was published in Australia in April, 2013. It was created for the brand: Cloud 9, by ad agency: Grey. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: Grey, Melbourne, Australia
Creative Director: Michael Knox
Creatives: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Production company: Will O Rourke
Producer: Josh Mullens
Business Director: D'arne Buckley
Head of Broadcast: Sandi Gracin
Strategist: Alice Atherton
Senior Account Manager: Catherine McDonald
