Description
Costa Rica has run on more than 98% clean energy for over 7 consecutive years, one of the highest rates of renewable energy generation in the world. Conversely, crypto-mining is facing growing demands to become greener. Bitcoin alone, adds 40 million tons of carbon dioxide to the atmosphere per year and consumes ‘more electricity than Argentina’.
In 2020, the Costa Rican government began canceling contracts from private hydroelectric plants due to a surplus power supply, and since there is a monopoly on electricity distribution, they could no longer sell their green energy to anyone else. By law!
After in-depth research and creative strategizing, Data Center CR was launched. One of the world's first green crypto mining centers powered exclusively by water. A new way of commercializing clean energy without selling it. A successful transformation to future-proof, not just the business, but Costa Rica's entire approach to its clean energy surplus.
This professional campaign titled 'From Hydro To Crypto' was published in Costa Rica in February, 2021. It was created for the brand: Data Center CR, by ad agency: Interaction. This campaign is related to the Finance and Other industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
Advertising Agency: interaction, San José, Costa Rica
CEO: Erick Apuy
Creative Director: Rafael Rivera Villanueva
Copywriters: Rafael Rivera Villanueva, Ana Estrada
Art Director: Ivannov Herrera
Producer: Jonathan Castillo
Data Center CEO: Eduardo Kopper
Data Center brand manager: Kristine Kopper
