Free Your Ideas

Free Your Ideas focuses on how new great ideas can be both a blessing and a burden, showing idea bubbles as physical objects that can be exciting but also annoying. The main character starts his day trying to ignore one, frustrated by an idea that’s distracting him and clouding his mind. He tries to ignore it, but it just won’t let him go. As he commutes to work, we see a host of other characters and how they deal with their own unrealized ideas. When the hero is finally able to break away from his persistent thought, we see the reality set in as he rushes to recapture it - ideas in your head may be annoying, but bringing them to life is what drives every designer. Taking control of his idea, he hurries to his office where he uses ProtoPie to free his idea and share it with colleagues.