ADVERTISING

Kit Kat

Free No-WiFi Zone

Agency: JWT

Description

The world is becoming one big WiFi zone. It’s available in bars, restaurants, trains, airports, supermarkets.. There’s even WiFi on Mount Everest. Result? People are constantly online. Time for a break. So we created a Free No-WiFi Zone. In a radius of 5 meters, we blocked all signals so people could escape e-mails, updates, tags or likes. Instead, they could enjoy a good old newspaper or a hardcover book. Some even had a real conversation. Whilst eating a Kit Kat of course.

This professional campaign titled 'Free No-WiFi Zone' was published in The Netherlands in December, 2012. It was created for the brand: Kit Kat, by ad agency: JWT. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: JWT Amsterdam, the Netherlands
Creative Director: Bas Korsten
Concept: Ben Goedegebuur, Fethi Uluak
Design: Kyoko Takeshita
Photographer: Tim Keen
Producer: Elke ter Bogt

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