Forest on fire - Tree Day

The advertising campaign aims to raise awareness among the public about the devastation of forests due to wildfires, deflecting blame from animals and emphasizing their innocence in this environmental disaster. The images of animals holding fire with their paws not only convey the vulnerability of these creatures to fire but also reinforce the message that animals are not responsible for the wildfires threatening their homes. By personifying animals as powerless guardians of the environment, the campaign appeals to the viewer's empathy, inviting them to reflect on human responsibility in preserving nature and preventing forest fires. This unique and visually impactful approach seeks to generate awareness about the importance of sustainable coexistence between humans and animals, encouraging proactive actions to contain the spread of wildfires and protect natural habitats.